Swift Jeep Chrysler Dodge

• Dodge Charger 5.7-liter HEMI® posted best-in-class top speed of over 145 mph
• Dodge Charger 5.7-liter HEMI and Dodge Magnum 5.7-liter HEMI posted first and second place in acceleration times
• Dodge Charger 5.7-liter HEMI and Dodge Magnum 5.7-liter HEMI posted first and second place in vehicle dynamics testing 
• Dodge Magnum 3.5-liter V-6 and Dodge Charger 3.5-liter V-6 posted first and second place in braking distance
• Dodge Charger police vehicles priced from $26,575 including destination
• Pricing includes an arsenal of standard items necessary for law-enforcement use

• Family of five --- covered in mud --- highlight  "Jeep Lifestyle"  and 4x4 Trail Rated capability of the seven-passenger 2006 Jeep Commander
• Virtual Geo-caching Adventures, powered by Google Maps, give consumers a chance to win 2006 Jeep Commander and other prizes

2006 Chrysler Group Vehicles Provide a Safe and Enjoyable Driving Environment

• UConnect ^TM  gives customers freedom and flexibility
• Navigation Systems provide easy destination routing
• SIRIUS Satellite Radio delivers continuous entertainment and information
• Rear-seat entertainment makes riding experience more enjoyable

The 2006 Chrysler Group vehicles provide a safe and enjoyable driving environment, allowing customers to personalize their vehicles with the features they want.
 
UConnect™ Hands-Free Communication System
The UConnect Hands-Free Communication System uses Bluetooth® technology to provide wireless communication between the customer’s compatible cellular telephone and the vehicle’s on-board receiver. Bluetooth is a short-range wireless networking technology that is used to connect two or more devices together.
 
“As the number of drivers using cell phones increases, hands-free, voice-activated technology is one way to connect a driver to a cell-phone call more safely,” said Mike Kane, Director – Feature Innovation and Advanced Technology Strategy, Chrysler Group. “Chrysler Group was the first North American automaker to offer customers a Bluetooth-enabled phone application for their vehicle.”
 
The factory-installed version allows the audio to be heard through the vehicle’s radio speakers, with controls and microphones housed in the rearview mirror to serve as the driver interface. UConnect factory installation is $275 and is available on almost all Chrysler Group products.
 
UConnect features the following benefits:

• Voice dialing – voice commands can be used to digit-dial the phone or access pre-stored voice tags
• Audio address book – enables customers to store up to 32 names, four numbers per name, for a total of 128 different phone numbers
• Emergency calls and towing assistance – this feature dials 911 or towing assistance at customer voice command
• Audio-system mute – enables muting of the microphone for privacy
• Call transfer – allows the customer to transfer a call from the vehicle’s system to the mobile phone
• UConnect can communicate in three languages – features English, French and Spanish language capabilities
• Multiphone recognition – up to seven phones can be used within one vehicle’s system

UConnect is also available as a dealer-installed option. Dealer installation is $299 (suggested retail price), plus labor, and is available on all Chrysler, Dodge and Jeep® vehicles.
 
Navigation Radio System
Chrysler Group is the first automotive manufacturer to offer MP3 music format playback capability in a navigation system, allowing customers to listen to their favorite MP3 tunes on CD. This capability is available on Jeep Commander, Grand Cherokee, Chrysler 300 and Dodge Magnum, Charger, Ram and Durango. 
 
All Chrysler Group navigation systems are DVD-based and work with the vehicle's audio system to deliver intuitive commands, allowing the driver's eyes to stay on the road. The system utilizes voice and on-screen directions to guide the user through the drive route – mile-by-mile, turn-by-turn – until the final destination is reached. Destinations can be entered into the system 10 different ways, and the screen can be viewed as a detailed map or enlarged to display turn-by-turn directions. A joystick allows the user to scroll through the navigation menus and icons quickly and effortlessly. However, certain tasks are limited or unavailable while the vehicle is in motion to minimize driver distraction.
 
The navigation system features a DVD containing mapping, points of interest and business phone numbers across the U.S. without subscription fees. When a destination is entered, the navigation system uses data from the DVD to quickly calculate the route, providing information within 10 seconds.
 
The navigation system features:

• Map zoom – select from nine different zoom scales to increase or decrease map magnification
• Voice guidance – choose from maximum, normal, minimum or off
• Route guidance – view the screen as a turn-by-turn map, a full-display map or a combination of both
• Three-language option – English, French or Spanish can be selected; preferences for display are in miles or kilometers
• Five routing methods – convenient navigation options include shortest route, quickest route, minimize toll roads, maximize freeway and minimize freeway
• Automatic route recalculation and detour functions – the system automatically recalculates the position and displays a new route should the user encounter a detour or stray from the directions indicated on the display monitor
• Maneuver list – allows review of the trip itinerary prior to departure and the ability to make changes before heading out on the road
• Trail function – provides the ability to obtain longitude, latitude and altitude information

SIRIUS® Satellite Radio
SIRIUS provides Chrysler, Dodge and Jeep customers with more than 120 streams of the best music, entertainment and information, coast-to-coast. SIRIUS offers 60 music streams of commercial-free music along with 60 world-class sports, news and entertainment streams, 24 hours a day. Regional traffic and weather reports are also included.
 
Customers will be able to scan channels or select pre-set buttons for favorite channels. Selections can also be made both by music category and channel, which will be displayed on the radio screen.
 
The Chrysler Group offers SIRIUS Satellite Radio as both a dealer- and factory-installed feature. Factory installation is offered at $195 (suggested retail price) and includes a one-year SIRIUS subscription. The suggested retail price for the dealer installation is $299, plus labor, in addition to a SIRIUS subscription rate of $12.95 per month.
 
Rear-Seat Entertainment System
Chrysler Group rear-seat entertainment systems are easy to use, providing customers with a variety of media choices. Chrysler Group was one of the first to offer rear-seat video, where take rates on some vehicles are nearing 40 percent.
 
A seven-inch liquid crystal display (LCD) color monitor screen mounted in the rear overhead console or six-inch center console display supports both 3x4 and 16x9 video formats. Also included are a remote control and two wireless headsets.
 
Dodge Durango and Jeep Grand Cherokee include multimode capability, providing rear-seat occupants access to all entertainment media in the vehicle including AM/FM radio, SIRIUS Satellite Radio, CD, MP3 and more.
 
Chrysler Group vehicles are equipped with auxiliary jacks that allow videogame consoles to be plugged into the vehicle or screen and played by the rear-seat occupants.
 
DVD capability in vehicles is growing in popularity and expanding into more vehicle segments: It is one of the fastest growing segments in automotive electronics. Today’s take rates on sport-utility vehicles and minivans range from 15 to 40 percent.
 
“Chrysler Group’s vehicle-communications strategy places an emphasis on creating a safe-driving environment through practical innovations, while enabling customers to choose the features they want,” said Kane. “It’s all about simplicity, safety, freedom and flexibility.”

• Dodge Nitro will be the brand's first mid-size SUV, completing the Dodge brand's current lineup of cars, minivans, trucks, commercial vehicles and full-size SUV
• Dodge Nitro and Caliber concept vehicles demonstrate Dodge's future plan to attract a new set of buyers to competitive global market segments

At the California International Auto Show today, the Chrysler Group confirmed production of the Dodge Nitro mid-size SUV for the 2007 model year.  Nitro will be the first mid-size SUV for Dodge, completing the brand’s current lineup of cars, minivans, trucks, commercial vehicles and a full-size SUV. 
 
“The Dodge Nitro will strengthen and grow the Dodge brand by allowing us to attract a new buyer,” said Steven Landry, Vice President - Dodge Marketing, Chrysler Group.  “Dodge Nitro will be more than just another typical mid-size SUV; it will attract customers looking for distinctive style, affordable performance and utility.”
 
The Dodge Nitro is based on the Dodge Nitro concept vehicle that was unveiled at the 2005 Chicago Auto Show in February, 2005.  
 
The Dodge Nitro concept vehicle, along with the Dodge Caliber concept vehicle unveiled at the 2005 Geneva Auto Show in March, 2005, signify the global expansion of the brand, and embody the bold, powerful and capable characteristics of Dodge.  Both the Dodge Nitro and Dodge Caliber will be available for markets outside North America.
 
Dodge Nitro Concept
With a uniquely bold, powerful design statement that will ignite the mid-size SUV segment, the Dodge Nitro’s crisp lines and substantial body size create a brawny character not found in any other mid-size SUV.  The Dodge Nitro’s spacious interior is both functional and flexible for people and cargo.  Chrome, silver and red accents have a dynamic presence throughout the interior.  The five-passenger Nitro is designed to attract a customer seeking a distinctive style, sporty performance and cargo flexibility.
 
Dodge Caliber Concept
A new slant on one of the world’s most competitive segments, the Dodge Caliber concept’s powerful design shatters the conventional definition of what a global compact car should be.  As a five-door vehicle that features a rear hatch, the Dodge Caliber concept combines a sporty, coupe-like profile with the strength, stance and functionality of an SUV.
 
Dodge Caliber’s powertrain will offer many firsts – it will be the first Chrysler Group vehicle to offer the full range of World Engines and a Continuously Variable Transmission (CVT2), which contributes to a 6 – 8 percent improvement in fuel economy compared with a traditional four-speed automatic transmission.  A 2.0-liter turbo diesel engine will be available for markets outside North America.  The Dodge Caliber also will be Chrysler Group’s first all-wheel drive C-segment vehicle. 
 
Dodge Brand
Armed with these seven all-new vehicles, momentum for the Dodge brand will continue to build this year and in 2006:

• Dodge Charger -- unleashed, and in dealerships
• Dodge Ram Mega Cab -- the largest cab in the business
• Dodge Ram 1500 -- the first pickup to offer fuel-saving cylinder deactivation, with an all-new frame (among others) for ‘06
• Dodge Charger SRT8 -- a Charger on steroids with 425 horsepower
• Dodge Viper SRT10 Coupe -- officially “tops off” the Viper lineup and, of course, offers 500 horsepower
• Dodge Nitro – will ignite the mid-size SUV market
• Dodge Caliber -- a global vehicle that shatters the conventional compact car market

With a U.S. market share of 6.9 percent, Dodge is the fifth-largest nameplate in the United States and the eighth-largest nameplate in the automotive industry.  In 2004, Dodge sold more than 1.4 million vehicles in the global market.

Dodge continues to lead the minivan market segment with a 20 percent market share in the United States. In the truck market, Dodge has an 18 percent market share. In the car market, Dodge has a 4.5 percent market share.  The Dodge brand will arrive in Europe and other volume markets outside of North America starting in 2006.

• Dodge Announces National Talent Search for New HEMI Guy who will Co-Star in Ad Campaign to Launch the New 2006 Dodge Ram 1500
• Open Casting Call to be held October 1, 2005, 10:00 a.m. to 7:00 p.m. and October 2, 2005, 12:00 p.m. to 5:00 p.m.
• New HEMI Character to Co-star in National Television Campaign for the New 2006 Dodge Ram 1500 Pickup Truck

WHAT: Dodge brand is giving one lucky person a chance to co-star as a HEMI Guy in a new advertising campaign that will launch the new Ram 1500 pickup truck.
 
Open casting calls will be held across the country in search of a new side-kick for HEMI Guy No. 1, Jon Reep, who is best known for his famous line, "That thing got a HEMI?."
 
Audition tapes may also be mailed to Dodge, for information visit www.dodge.com/hemistar
 
Print advertising promoting the talent search features HEMI Guy No. 1's picture placed next to a cutout white space where his ex-side-kick once stood and reads, "YOU ARE HERE," is currently running both nationally and locally.
 
A commercial featuring only HEMI Guy No. 1 will air in late October and let consumers know what happened to HEMI Guy No. 2, whose signature line was "Sweeet."
 
HEMI Star finalists will be posted on the HEMI Star Web site (www.dodge.com/hemistar) in late October.  Consumers will have the opportunity to vote, narrowing the candidates down to two.  In early November, an event will be held for the finalists and HEMI Guy No. 1 will choose his own new co-star.
 
The original HEMI Guys appeared in their first commercial in 2002, since then, five additional commercials featuring the two HEMI-loving characters have aired.  Advertising that has included the HEMI Guys has achieved some of the highest scores across all advertising categories tested by Millward Brown, a market research consultancy that has copy-tested more that 34,000 ads worldwide and conducts advertising related research for 70 of the Top 100 US advertisers.

DETAILS: For a list of all audition locations, information on the competition, and where audition tapes can be mailed, visit dodge.com/hemistar.  All entries must be postmarked by Oct. 8, 2005.