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06/30/06: Ask Dr Z Jeep Commercial
In this 30-second Jeep brand TV spot, Dr. Z answers a letter written to him. Next thing you know, Dr. Z has assembled the entire elementary school class at the Jeep proving grounds for a field trip. Dr. Z explains that American and German engineering and design are helping to improve fuel economy. He refers to three muddy Jeep vehicles behind him as “our cleanest” 4x4s ever. The irony is lost on the kids, who seem to focus on his moustache instead.
06/30/06 Permalink
06/30/06: Ask Dr Z Dodge Commercial
In this 30-second Dodge TV spot, Dr. Z answers a letter asking him if " ... Dodge trucks are more than just HEMIs?” Next, you see Dr. Z. walking toward the camera explaining the advanced design and technology on the new Dodge Ram and Durango as those two vehicles perform precision driving maneuvers in the background. Dr. Z is then surrounded by a slew of trucks and buses from the DaimlerChrysler family, including Freightliner, Sterling, a Setra bus, a Sprinter passenger van, a Ram Chassis Cab with Stake Bed, a Ram Mega Cab Dually, a Dakota Quad Cab®, a Ram Chassis Cab with dump box, a Sprinter cargo van, a Thomas Built school bus, and a Western Star. Dr. Z asks, “What would you expect from the world’s largest producer of commercial vehicles?” Next, a voice unexpectedly yells, “Cut!” and the viewer realizes Dr. Z was filming a commercial with the HEMI® guy as director.
06/30/06 Permalink
- Employee Pricing will be available to all customers beginning July 1, 2006
- Chrysler Group offers the industry-exclusive 30-day return program
- Chrysler, Jeep® and Dodge dealerships will maintain extended hours for the holiday weekend for first time in Company history
Customers who visit the nearly 3,900 participating U.S. Chrysler, Jeep and Dodge dealers will immediately receive employee pricing on Chrysler Group vehicles plus zero percent financing for 36 months on most models financed through Chrysler Financial plus the option to return the vehicle under the company’s 30-day Return Program upon satisfying certain conditions. Or, in lieu of special financing, customers may choose to receive employee pricing, cash back up to $3,500 and the 30-day Return Program.
“Chrysler Group is setting the pace for the summer selling season with robust buying opportunities for customers who visit our showrooms,” said Joe Eberhardt, Executive Vice President – Global Sales, Marketing and Service, Chrysler Group. “And, we are standing behind our products with the added security of a 30-day Return Program, which offers customers a peace of mind proposition for buying our cars and trucks.”
The Employee Pricing Plus program includes virtually the entire 2006 model year lineup of Chrysler, Jeep and Dodge vehicles, including best sellers like the Dodge Ram pickup, segment-leading minivans like the Chrysler Town & Country and Dodge Caravan with the exclusive Stow ‘n Go® seating and storage system and the head-turning Chrysler 300.
The Dodge Viper, Dodge Ram SRT10 pickup and Dodge Sprinter van are excluded from the program.
For the first time in the company’s history, participating Chrysler, Jeep and Dodge dealerships nationwide will be open until midnight each day beginning July 1, 2006, through July 5, 2006, in support of the Employee Pricing Plus program. Customers will have ample opportunity to visit dealer showrooms to browse available dealer inventory and take advantage of the employee pricing specials.
“Chrysler Group took the unprecedented step of asking our dealers to maintain extended retail hours during the holiday weekend, giving customers ample opportunity to visit our showrooms and take advantage of the Employee Pricing Plus celebration,” said Eberhardt. “Our broad selection of segment leading, head turning products at each Chrysler, Jeep and Dodge showroom will appeal to consumers in nearly every category.”
The Employee Pricing Plus program will kick-off on July 1, 2006 in conjunction with the “Ask Dr. Z” advertising campaign, communicating the best of American and German engineering and design in every Chrysler, Jeep and Dodge vehicle. The multifaceted “Ask Dr. Z” campaign focuses on the innovative design, quality, reliability, performance and fuel economy of Chrysler, Jeep and Dodge vehicles today.
The Employee Pricing Plus program runs through July 31, 2006.
06/30/06 Permalink
- Unique DaimlerChrysler heritage sets company apart from its competitors
- DaimlerChrysler Chairman Dieter Zetsche is spokesperson of “Ask Dr. Z” campaign
- Ads kick off Employee Pricing Plus sales event, including 30-day Return Program
- Go to www.AskDrZ.com to ask questions about Chrysler, Jeep® and Dodge vehicle benefits
For the first time since the merger of the former Daimler-Benz and Chrysler Corporation, Chrysler Group is communicating the consumer benefits of the best of American and German engineering and design built into every Chrysler, Jeep® and Dodge vehicle in a new corporate ad campaign.
Chrysler Group revealed its unprecedented campaign today and introduced its new spokesperson, DaimlerChrysler Chairman Dieter Zetsche. The multifaceted “Ask Dr. Z” campaign launches July 1 and focuses on the innovative design, quality, reliability, performance and fuel economy of Chrysler, Jeep and Dodge vehicles today.
The campaign launch coincides with the beginning of an Employee Pricing Plus summer sales program. Also unprecedented, the program includes employee pricing for all customers plus zero percent financing for 36 months on most models when financed through Chrysler Financial plus the option to return the vehicle within 30 days if not satisfied. Or, in lieu of special financing, customers may choose to receive employee pricing, cash back up to $3,500 and the 30-day Return Program.
“We wanted to communicate in a memorable way how our unique heritage sets us apart from our competitors and provides real benefits to our customers,” said Tom LaSorda, President and Chief Executive Officer, Chrysler Group.
“Dieter is the ideal spokesperson for the company we are now. He put us on the path to be competitive with the best in the world by combining the great strengths of two historic companies to benefit our customers.”
The “Ask Dr. Z” campaign includes television, radio, print, online, in-dealership and customer relationship marketing media components and guerilla marketing tactics (mobile billboards, aerial banners, street teams), as well as targeting the NASCAR fan community.
The campaign begins July 1 with 60-second and 30-second tri-brand television spots that will air on network and cable television, including primetime, late night, news and sports programming. A minivan spot and four ads – for Chrysler, Jeep and Dodge vehicles – will begin running shortly thereafter.
Tri-branded, four-color, two-page ads will appear in USA Today, Wall Street Journal, Parade and USA Weekend national newspapers, and four-color magazine spreads will run in news and entertainment weeklies, including Time, Newsweek, U.S. News and World Report, People, Sports Illustrated, US Magazine and Entertainment Weekly.
A special “Ask Dr. Z” paint scheme, featuring Dr. Zetsche’s image and the www.AskDrZ.com URL, will adorn the hood and side of the No. 9 and No. 19 Dodge Charger race cars (driven by Kasey Kahne and Jeremy Mayfield, respectively) at the July 1 Pepsi 400 at Daytona International Speedway and the July 16 New England 300 at the New Hampshire International Speedway. Mayfield’s No. 19 Dodge will carry the Ask Dr. Z paint scheme July 9 at the USG Sheetrock 400 at Chicagoland Speedway.
The www.AskDrZ.com URL will appear in all advertising, encouraging consumers to write to ask their own questions about the American and German engineering and design built into all Chrysler, Jeep and Dodge vehicles.
Ads also will run in local newspapers and on radio stations in the Top 50 markets, including African American and Hispanic papers and radio stations.
Interactive advertising includes AOL, MSN and Yahoo!
As Chrysler Group CEO from 2000-2005, Zetsche coined the phrase “Disciplined Pizzazz” to describe the unique blending of key strengths from Mercedes – engineering and technology – (the “discipline”) with the key strengths of Chrysler – American engineering and styling innovation (the “pizzazz”).
“In addition to the potential for melding expertise and skill sets,” Zetsche said, “the merger also brought the opportunity to leverage the vast global resources of DaimlerChrysler in our product development efforts. And, today you see the synthesis of DaimlerChrysler strengths and resources – the ‘Disciplined Pizzazz’ – embodied in the new generation of Chrysler Group products.”
06/30/06 Permalink
06/22/06: The All-new 2007 Chrysler Sebring
Chrysler Group President and CEO Tom LaSorda and more than 200 Chrysler Group employees introduce the 2007 Chrysler Sebring on Thursday, June 22, in Chelsea, Mich. An all-new mid-size sedan, the 2007 Chrysler Sebring combines stunning design with world-class interior craftsmanship, high-levels of safety and reliability, new technologies that make life easier and safer, exhilarating performance and excellent fuel efficiency, all at a surprisingly affordable price. The new Sebring will be available in dealerships in the fourth quarter of 2006.
- Strikingly beautiful design with world-class interior craftsmanship
- Purposeful technology that makes life easier and safer
- Class-leading safety features
- Exhilarating performance with excellent fuel efficiency
06/22/06 Permalink
06/22/06: New 2007 Chrysler Pacifica
- New 4.0-liter engine is the most powerful naturally aspirated V-6 engine in the Chrysler lineup
- New six-speed automatic transmission results in an inspired driving experience
- Standard side curtain air bags and Electronic Stability Program among added standard safety features
- First-class interior experience enhanced with new features including YES Essentials® cloth seats that resist stains, odor and static
06/22/06 Permalink
06/22/06: Chrysler Group’s New 4.0-liter V-6
- The 4.0-liter is the most powerful naturally aspirated V-6 in Chrysler Group’s lineup - 255 hp and 265 lb-ft of torque
- Engine noise, vibration and harshness are greatly reduced for a refined driving experience
- The 4.0-liter will be available in the 2007 Chrysler Pacifica and Dodge Nitro
The leading goals guiding the development of the new Chrysler Group 4.0-liter SOHC V-6 were impressive low-rpm torque and extremely smooth and quiet operation.
“When we decided to create a more powerful V-6 for Chrysler Group vehicles, we invested in building on the dependable 3.5-liter V-6,” said Bob Lee, Vice President, Chrysler Group Powertrain. “The new 4.0-liter V-6 delivers more power than any naturally aspirated V-6 engine in our vehicles, and does so with world-class smoothness and refinement.”
The new engine has impressive low-rpm torque that will give customers very good engine response around town and provide the power they expect from a world-class V-6. The 4.0-liter V-6 produces 255 hp @ 6,000 rpm and 265 lb-ft of torque @ 4,200 rpm. The engine produced 15 more lb-ft of torque at peak power rpm, and as much as 35 lb-ft more torque throughout the power curve.
Specific changes from the 3.5-liter engine for improved power include:
- Crankshaft stroke increased from 2.47 in. (81 mm) to 2.78 in. (91mm)
- Displacement changed from 214.7 cu. in. (3.518 liters) to 241.2 cu. in. (3.952 liters)
- New camshaft profile featuring higher lift and revised timing events
- New upper intake manifold with improved flow
- Compression ratio raised from 10.0:1 to 10.2:1
Equally important are the decreases in engine noise, vibration and harshness (NVH). More than 10 engine characteristics were designed specifically for minimal engine noise, and to ensure that the sound would remain pleasing to the driver. The result is an engine with equal or better NVH qualities than competitive benchmark engines.
Specific changes from the 3.5-liter engine for decreased NVH include:
- Increased main-bearing width and diameter
- Tighter crankshaft balance spec
- Select-fit rod bearings
- Reduced reciprocating mass piston assemblies
- Added ribbing to the sides of the engine block
- Increased pan-rail thickness on block
- Direct-mount oil pan to transmission bell housing
- Thermoplastic valve cover
- New "low rumble" intake manifold
- Intake lobes splayed
- Equal length exhaust
The 4.0-liter V-6 utilizes an semi-permanent mold cast aluminum block with iron liners and cast-aluminum cylinder heads. It is a single overhead camshaft (SOHC), 24-valve engine. The engine is produced at the Trenton Engine Plant in Trenton, Mich., and will debut first in the 2007 Chrysler Pacifica, followed later this year by the 2007 Dodge Nitro.
06/22/06 Permalink
- “Jeep Come and Dig It” kicks off U.S. Open Sandcastle Competition with “Sand-Sational” event to find buried Jeep treasure
- Hundreds of adventurous consumers are invited to dig their way to an all-new 2007 Jeep Compass
- Consumers can enter to participate online at www.JeepComeandDig.com
Grab the sun block, slip on the flip flops and register to take part in one of the largest treasure hunts on San Diego’s Imperial Beach on Friday, July 21.
Jeep® is looking for adventurous consumers to go on a modern day treasure hunt to unearth the ultimate prize – keys to an all-new 2007 Jeep Compass – as part of the “Jeep Come and Dig It” event, which kicks-off the annual U.S. Open Sandcastle Competition, the largest sand castle building competition in the country.
With sand flying and pails filling with treasures, up to 200 pre-registered participants will feverishly dig up Imperial Beach, searching for the “key” to summer fun, as well as other buried treasures, ranging from summer accessories to beach gear, in the largest treasure hunt the U.S. Open Sandcastle Competition has ever seen.
Anyone interested in hunting for buried Jeep treasure can sign up for a chance to participate in the “Jeep Come and Dig It” event online at www.JeepComeandDig.com, beginning June 22 at 12:01 a.m. (EDT) until July 14 at 11:59 p.m. (EDT). All participants must be 18 years or older.
Jeep is the title sponsor of this year’s U.S. Open Sandcastle Competition. With more than 300,000 spectators annually, the three-day event includes amateur and professional competitions, fireworks displays, a parade and new this year, the “Jeep Come and Dig It” treasure hunt.
“The ‘Jeep Come and Dig It’ competition will give playing in the sand a whole new meaning at this year’s U.S. Open Sandcastle Competition presented by Jeep,” said John Plecha, Director – Jeep Marketing & Global Communications. “The Jeep Compass and Jeep Patriot deliver fun, freedom and adventure to drivers across the country and we will bring this level of excitement to San Diego during the ‘Jeep Come and Dig It’ event.”
The weekend of fun will begin on Friday morning, July 21, with the “Jeep Come and Dig It” hunt for buried treasure and concludes on Sunday, July 23, with an award ceremony for the U.S. Open Sandcastle Competition.
About the Jeep Brand
The Jeep brand's 65-year history of legendary capability has made it synonymous with freedom, adventure, mastery and authenticity. In 2006, the Jeep brand continues to deliver on its promise to provide rugged, versatile, innovative four-wheel drive vehicles with the recently introduced Jeep Wrangler, Jeep Wrangler 4-door Unlimited, Jeep Compass and Jeep Patriot.
This expansion of the Jeep brand grows its showroom from three to seven sport utility vehicles following last year's introduction of the Jeep Commander. The other two Jeep vehicles are the Jeep Grand Cherokee and Jeep Liberty.
2007 Jeep Compass
The all-new 2007 Jeep Compass is an all-new product that combines the packaging and functionality of a sport-utility vehicle (SUV) with the performance, handling, fuel economy and price of a compact car or small pickup. With a starting U.S. MSRP of $15,985 (including destination charges), Compass is the Jeep brand’s first front-wheel-drive-based product with a fully independent suspension for comfortable on-road ride and handling and fun-to-drive characteristics. Jeep Compass will be available in both front- and four-wheel drive, and will deliver best-in-class 4x4 fuel economy for the compact SUV segment.
2007 Jeep Patriot
The all-new 2007 Jeep Patriot is a modern interpretation of traditional Jeep styling. Strong and capable, it is unmistakably Jeep, with traditional Jeep styling and best-in-class off-road capability. Jeep Patriot is rugged, exuding the attributes of mastery, authenticity, freedom and adventure, while also offering excellent fuel economy, interior flexibility and utility at a great value.
06/21/06 Permalink
06/18/06: Employment Opportunity
06/18/06 Permalink
06/11/06 Permalink
06/07/06: Owner Loyalty Bonus Cash
2006 Grand Caravan/Cargo Van......................$750
2006 Town & Country LWB ...........................$750
2006 Grand Cherokee (Excl. SRT8)................$1,000
2006 Ram 1500 Quad Cab (excl. SRT-10).........$1,000
2006 Ram 1500 Reg Cab (excl SRT-10)............$1,000
These incentives are good through 07/05/2006.
Please call Sonny or Dominic at (877)655-4333 to get more information about eligibility requirements and other details. Instant price quotes through our website do not include this Owner Loyalty Bonus Cash.
06/07/06 Permalink